• Thursday, February 27, 2020
• 6:00 PM – 7:30 PM
• Georgetown University 3520 Prospect Street Northwest, Car Barn 318 Washington, DC, 20007

Analytics can help us learn about what works and what doesn’t work on a web site or app:

• Which marketing campaigns drive the most conversions

• Are your marketing and communication efforts are bringing in traffic and generating leads or orders?

• Which social networks are driving the most traffic?

Analytics can help you better understand your customer, providing data such as:

• The locations your visitors are coming from – to help you plan and target local campaigns

• The devices your visitors use to access your web site – to inform your design

• User behavior on a website or apps – what are they clicking on most frequently or where they are

abandoning the transaction in a purchase funnel

We’ll have Pizza! Drinks! Snacks!

Taught by Kristi Pelzel